The tool your agents will actually use, and the oversight you need

Brokerages do not have an adoption problem because agents dislike software. They have one because most brokerage software asks agents to enter data that benefits the brokerage. Feedalto's records are created by the agent's own work, so the oversight and the reporting are a by-product rather than a chore.

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A brokerage account, joined with consent

Create your brokerage, then invite agents by email or give them an eight-character join code. Before an agent joins, they are shown exactly what the brokerage's owner and managers will be able to see, and they agree to it; the date and the wording they agreed to are kept. Agents can leave at any time, and their records stop being visible to the brokerage from then on.

Agreement approvals, scoped to your office

Turn on approvals and a member's agreement waits for the owner or a manager before it is sent to the client. Approvers only ever see requests from active members of their own brokerage, with the agreement's AI review alongside when the agent ran one. Showings can also be gated on a signed broker agency agreement rather than a status field somebody can edit.

A compliance dashboard for owners and managers

One table, one row per agent, for the last 7, 30 or 90 days: open items on their open-house and showing checklists, how many visitors agreed to be contacted, whether a visitor notice was set and how many visitors acknowledged it, signed documents whose automated checks raised flags the agent hasn't acknowledged, listings whose marketing wording was flagged by the fair-housing check, and agreements waiting for approval. Each agent is marked clear, worth a look or needs attention, and a click opens what is open — item titles, document names and dates.

These are automated checks and starter lists that help you see what to follow up on. They are not legal advice, and a clear row means those checks found nothing — not that a file is complete.

State starter requirement lists

Checklists start from a short list of commonly cited federal, industry and state items for the property's state. Owners and managers can add the brokerage's own items to every member's checklists, or hide starter items that don't apply to the office. Confirm every requirement with your broker of record — the starter lists are a starting point, not a complete or authoritative set of rules.

Broker-approved open house playbooks

Each agent keeps an Open House Playbook: timed tasks for before, during and after an open house, the printed notices their state or brokerage asks them to post, and the office's requirements. They send it to you once. Approve it, or send it back with a note saying what to change; an approved playbook carries your seal on that agent's open-house checklists until they change it; a changed playbook shows that it needs your approval again until they resubmit it. Suggested tasks are good practice rather than rules, and state notice lists are starter lists — confirm them with your broker of record.

A brokerage scoreboard

Owners and managers see every member's scoreboard numbers side by side — open houses, visitors, feedback, listings, showings, buyers and sellers — with brokerage totals and a sortable leaderboard. Each agent keeps their own scoreboard, which they can put on an office screen with a six-character pairing code.

Broker open houses and events

Broker-only open houses and brokerage events get their own kiosk check-in, TV board, co-host support and a deck — and visiting agents are treated as peers rather than converted into leads.

Common questions

What can the brokerage see about an agent?

Their compliance records, as described in the wording they agree to when joining — open-house notices and visitor consent, checklists, agreement reviews and signed-document checks. Owners and managers also see each member's activity counts on the brokerage scoreboard. Clients' private notes are never shown, and an agent who leaves stops being visible from that moment.

Does this replace my broker of record's review?

No. Feedalto runs automated checks and gives you starter requirement lists so you can see what is open and follow up. Your broker of record decides what your office requires, and nothing in Feedalto is legal advice.

Can co-agents and team members be scoped to their own listings?

Yes. A co-agent sees a reduced set of actions and only the open houses and visitors they own or co-host.

Do you offer brokerage-wide billing?

Not yet — each agent keeps their own Feedalto subscription. Creating a brokerage needs an active subscription; agents join with a code or an invitation. If you are planning a roll-out across a larger office, email support@feedalto.com.

Everything above works on iPhone, Android and the web, always in sync.

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